Hello, I am Gu
The designer behind the first 1M users of Doktor.se (scaled to $680M) and Instabridge (250M+ downloads), and Spotify’s award-winning developer portal.

Design Spotify’s developer experience for millions
How I led the product and UX redesign of Spotify’s developer portal — empowering a global community to build and explore with the world’s biggest audio API.

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The Design that
fueled hypergrowth
The design process and UX decision-making behind designing Doktor.se’s entire product ecosystem, from its early startup days to Europe’s No.2 digital healthcare app (valued at $680M)

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The Design that created love relationships
Designing a product experience that builds an emotional connection between pet owners and Europe’s top veterinary chain AniCura

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Make the invisible truth immediately and permanently obvious
Crafted groundbreaking tech explanation videos for Spotify’s C-suite executives, making 17 years of engineer-only core tech stack knowledge accessible to all stakeholders. The video went viral internally and changed crucial company strategies

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The Product Design Philosophy I Built my entire Career On
A five-part product design philosophy developed while founding Instabridge (250M+ downloads) that continued to prove itself across industries, products, and changing tools

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