UI/UX/PRODUCT DESIGNER/ ART DIRECTOR/ FOUNDING TEAM MEMBER
2012 - 2015
Instabridge is a startup that makes one viral app that aims to provide free wifi to everyone based on a simple crowd-sourced solution. I joined the company at its infancy and was fully responsible for its visual design and UX from a mere idea to a fully functional app. In 2014, I became the “product design lead” for the 3rd major iteration, which enjoyed a 5 fold increase in average daily downloads. The app has recently passed its 5 million bench mark. The company won VC funding from Tim Draper (investor for Tesla, Baidu, Skype etc.) and Creandum (Spotify’s investor), and was featured on TechCrunch, The Economist, Wired, MIT Technology Review and The Guardian.
designer of UI/UX/branding/web
2004 - 2017
Designer of UI/UX, product and branding for mobile app startups, using the knowledge and experiences gained from the past 13 years. Clients include Supertext, SMSGrupp, Reve, NaturalCycles, Vantage, Scrive, Degoo and Tagflix.
- User research
- Understand the needs of end-users, translate them into features
- Wireframing and prototyping
- Execute all product design stages from concept to pixel perfect hand-off to the engineers
- Fast Iteration based on data and user feedback
- Website and prints design
Before the mobile era, I had been a full-stack designer for websites, logos and prints. Started off without any network in a new country, the client base grew organically mainly from word of mouth. Clients include Yahoo, ganji.com (China’s No.1 ad posting site), Spike Edney (keyboard player of Queen), Brandt Asian Art, J.P. Willborg, Alberto Levi Gallery, Huai Yin Shan Fang Gallery (top art galleries in London, Stockholm, Milan and Beijing), world-renowned visual artist, award-winning designer and architect.