When we go through the streamlined and functional flows of a good app, it feels more like turning a cube than flipping pages in a book – the change is smooth and one could see the relation between two states. To me, the essence of UX design is to use reward and pain to fine-tune subtle feelings in order to nudge the users to engage with the app in the way you intend them to. Great apps are not just the fruit of useful functionality, they are the triumphs of psychology.

Senior designer  
10,000 hours of experience

Product/UX/UI designer for mobile app startups, using the knowledge and experiences gained from the past 14 years. Clients include Instabridge, Reve, NaturalCycles, Vantage, Scrive, Degoo, Supertext and Tagflix. 

  • User research
  • Understand the needs of end-users, translate them into features
  • Wireframing and prototyping
  • Execute all product design stages from concept to pixel perfect hand-off to the engineers
  • Fast Iteration based on data and user feedback
  • Branding
  • Website and prints design

Before the mobile era, I had been a full-stack designer for websites, logos and prints. Started off without any network in a new country, the client base grew organically mainly from word of mouth. Clients include Yahoo, ganji.com (China’s No.1 ad posting site), Spike Edney (keyboard player of Queen), Brandt Asian Art, J.P. Willborg, Alberto Levi Gallery, Huai Yin Shan Fang Gallery (top art galleries in London, Stockholm, Milan and Beijing),  world-renowned visual artist, award-winning designer and architect. 

2012 - 2015

Instabridge is a mobile app that aims to provide free wifi to everyone based on a simple crowd-sourced solution. I joined the company at its infancy and was fully responsible for its visual design and UX from a mere idea to a fully functional app. I led the product design for the 3rd major iteration, which enjoyed a 5 fold increase in average daily downloads, and it finally gained its first million users. Now, Instabridge is used by millions of people worldwide every month. The company won VC funding from Tim Draper (early investor for Tesla, Baidu, Skype etc.) and Creandum (early investor for Spotify), and was featured on TechCrunch, The Economist, Wired, MIT Technology Review and The Guardian.