Hello, I am Gu
The founding designer of Instabridge
based in Stockholm
Hello, I am Gu
The founding designer of Instabridge
based in Stockholm
What product design means TO me
5 key learnings from revamping Instabridge (10M+ installs),
reaching its crucial first million downloads
What product design means TO me
5 key learnings from revamping Instabridge (10M+ installs),
reaching its crucial first million downloads
NATURAL CYCLES REDESIGN
Applying the 5 key learnings from the Instabridge journey to
redesign the world's first contraceptive app
NATURAL CYCLES REDESIGN
Applying the 5 key learnings from the Instabridge journey to
redesign the world's first contraceptive app
REVE
A makeover of Sweden's most popular fashion app
for millennial girls
REVE
A makeover of Sweden's most popular fashion app
for millennial girls
SUPERTEXT
A total makeover of the hybrid messaging app that is enjoyed by millions of people in Sweden and Indonesia
SUPERTEXT
A total makeover of the hybrid messaging app that is enjoyed by millions of people in Sweden and Indonesia
EARLIER WORK
A selection of my earlier work, before the smartphone
and social networks
EARLIER WORK
A selection of my earlier work, before the smartphone
and social networks