Hello, I am Gu
Hello, I am Gu
The founding designer of Instabridge (30M+ installs and counting)
Hello, I am Gu
Hello, I am Gu
The founding designer of Instabridge (30M+ installs and counting)
Home_Instabridge
What product design means TO me
5 key learnings from revamping Instabridge (30M+ installs),
reaching its crucial first million downloads
Home_Instabridge
What product design means TO me
5 key learnings from revamping Instabridge (30M+ installs),
reaching its crucial first million downloads
Natural Cycles Redesign
NATURAL CYCLES REDESIGN
Applying the 5 key learnings from the Instabridge journey to
redesign the world's first contraceptive app
Natural Cycles Redesign
NATURAL CYCLES REDESIGN
Applying the 5 key learnings from the Instabridge journey to
redesign the world's first contraceptive app
Home_reve_live
REVE
A makeover of Sweden's most popular fashion app
for millennial girls
Home_reve_live
REVE
A makeover of Sweden's most popular fashion app
for millennial girls
Home_Supertext
SUPERTEXT
A total makeover of the hybrid messaging app that is enjoyed by millions of people in Sweden and Indonesia
Home_Supertext
SUPERTEXT
A total makeover of the hybrid messaging app that is enjoyed by millions of people in Sweden and Indonesia
Home_earlier_work
EARLIER WORK
A selection of my earlier work, before the smartphone
and social networks
Home_earlier_work
EARLIER WORK
A selection of my earlier work, before the smartphone
and social networks