Hello, I am Gu
The founding designer of Instabridge
based in Stockholm

What product design means TO me
5 key learnings from revamping Instabridge (10M+ installs),
reaching its crucial first million downloads

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NATURAL CYCLES REDESIGN

Applying the 5 key learnings from the Instabridge journey to
redesign the world's first contraceptive app

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REVE
A makeover of Sweden's most popular fashion app
for millennial girls

SUPERTEXT
A total makeover of the hybrid messaging app that is enjoyed by millions of people in Sweden and Indonesia

EARLIER WORK
A selection of my earlier work, before the smartphone
and social networks